What makes a good website?
This is the latest question I have been torturing myself with, while analysing the day-to-day workings of the IF website. It needs to be"sticky" and no that doesn't mean coating it with Honey, but ensuring the IF website is customer friendly and interesting to as many visitors as possible.
I feel like I am back at school and Google Analytics is the teacher you always wanted to impress.
2009 Website Report Card
Bounce rate = C+
Pages Visited = B-
Stickyness = C
Customer Loyalty = C
Hmmm must do better!
Personal Statement
My aim for 2010 is to improve our customer service via the IF website. Not just for our UK customers but worldwide as we now sell our proucts in over 67 countries (we have been busy this year so A* at least for that!)
Some ideas so far...
Request a Call back facility
Updated Stock Figures
Currency Selection (Stirling, Euros and Dollars)
Online Surveys
I am starting a Digital Marketing Diploma in January 2010.... watch this space!
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