I'm reading What Would Google Do? by author/blog master Jeff Jarvis and I am thoroughly enjoying the concept that the customer finally has the tools to end shoddy customer service, thanks to the wonderful world of blogging.
The book highlights the broadcasting power of the internet and how companies could be brought to their knees if they refuse to listen and deal with customer issues.
After all...the customer is always right!
http://www.buzzmachine.com/
Wednesday, 11 March 2009
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